Story Marketing – The Importance of Telling Your Brand’s Story, but Not Just Any Story Told by Anyone, The Founder’s Story with Marty McDonald

  Advice from Marty.. Start by taking a good look at whether you are the person to be the story teller and/or the person to tell the story. Find a way that’s interesting to tell that story.  A good story told bad is not good. “Story yes, but a story well told, two thumbs up.” Make the stories concise. It’s hard to …

Regenerative Businesses and Landscape – It’s a Process, One That’s Always Trying to Improve, The Founder’s Story with Ethan Soloviev

  Advice from Ethan.. Regeneration is a process.  Always trying to improve. It’s not always about maximizing, instead it can be about optimizing forms of capital. Growing experiences that work with the essence of the products of that place. Building ecosystems of enterprises versus single businesses. Start with something, and gain success, then grow in other directions. Nodal intervention points.  Drop in a …

Designing the Pathway to Regeneration, and Why We can’t Do That, The Founder’s Story with Gregory Landau

  Advice from Gregory.. Regeneration is the living whole systems awareness of the decision makers. Then creating businesses and connections that stem from that awareness. When moving towards regeneration you need to grow awareness over time.  It’s essential.  It doesn’t happen overnight.   We can’t design the entire pathway to regeneration.  Instead all members need to be engaged to invoke regeneration as the direction they …

Building Businesses, Marketing, and Dealing with Failure, The Founder’s Story with Jack Spirko

  “You have to be willing to fail. You have to be OK with failure.” That’s what entrepreneur Jack Spirko told me. He’s built a variety of businesses in his career. Some of which have been very successful and some of which have failed. One of his successes has been the hugely popular Survival Podcast. You can learn a lot …

Business with a Holistic Approach – What Do You Want, and How Do You Design a Path to Get There, The Founder’s Story with Mary Johnson

  Advice from Mary.. Define what success means to you. The successful people generally like working on their business and spend time doing it. Create a whole farm goal (what do you want) and all of your efforts focus towards that goal. What is it that you want out of life?  Answer that and then create a system to get …

The Importance of Story Telling (i.e. Marketing) – Who are you, what are you about, what makes your product unique and special, The Founder’s Story with Hilary Bromberg

Advice from Hilary.. A huge part of marketing is understanding why people do what they do. You won’t succeed without marketing. Everyone is a propagandist.  What we are putting out there is propganda.  Is this propaganda for good or propaganda for less than good?” Story telling.  Who are you, what are you about?  What makes you unique?  What makes your product unique, …

Starting A Small Scale Seed Business – An Additional Business Unit for A Small Scale Farm, The Founder’s Story with Daniel Brisebois

Advice from Dan.. If you think you can’t make money in a field. Look at how you are marketing the product or service. Because sometimes you can change your marketing and change the stereotype. Realize the importance of financial forecasting and planning. Don’t expect the forecast to be accurate. But it will be very useful. Less is more. Work with …