The Importance of Story Telling (i.e. Marketing) – Who are you, what are you about, what makes your product unique and special, The Founder’s Story with Hilary Bromberg

Advice from Hilary.. A huge part of marketing is understanding why people do what they do. You won’t succeed without marketing. Everyone is a propagandist.  What we are putting out there is propganda.  Is this propaganda for good or propaganda for less than good?” Story telling.  Who are you, what are you about?  What makes you unique?  What makes your product unique, …

Starting A Small Scale Seed Business – An Additional Business Unit for A Small Scale Farm, The Founder’s Story with Daniel Brisebois

Advice from Dan.. If you think you can’t make money in a field. Look at how you are marketing the product or service. Because sometimes you can change your marketing and change the stereotype. Realize the importance of financial forecasting and planning. Don’t expect the forecast to be accurate. But it will be very useful. Less is more. Work with …

The Adventure of Going into Farming – Blending the Romanticism of Farming with What It Takes to Be Successful (Hint… It’s A Lot of Hard Work), The Founder’s Story with Jean-Martin Fortier

Advice from JM.. Adding time constraints to his work has been hugely successful. It has allowed him to accomplish more in less time. It forces him to be more in sync and focused with what he is doing and what needs to be done. You are not going to avoid the early hardships.  “Even farming on a small scale is …

You Can’t Always Be a Visionary, Building the Next Generation of Permaculture Businesses, The Founder’s Story with Erin Axelrod

Advice from Erin.. If you think you can’t make money in a field.  Look at how you are marketing the product or service.  Because sometimes you can change your marketing and change the stereotype. Realize the importance of financial forecasting and planning.  Don’t expect the forecast to be accurate.  But it will be very useful. Less is more.  Work with …

Learning, Putting in the Time, and Hustling to Become a Permaculture Designer, The Founder’s Story with Zach Weiss

Advice from Zach.. Expect long days and long weeks the first few years.  You need to just get out there and hustle when you are getting started. In the early periods focus on skill acquisition.  Understand what your value is, and be firm that you are worth every penny of that value. Take on a lot of jobs and build …

Building a Thriving Microgreens Business from Scratch, The Founder’s Story with Chris Thoreau

Advice from Chris.. Why microgreens?  He could grow a lot of crops, given the value of microgreens, at one site in the city. “How do I make this easier?”  Use what you can to your advantage to make your journey easier. Starting a business can be stressful.  But once he moved ahead some of the stress faded because he had …

Transitioning from a Full Time Career as an Engineer to Making a Living as a Full Time Farmer – The Founder’s Story with Darby Simpson

Advice from Darby Have the faith, yet you have to make it work. Farming and business ownership is a lifestyle.  Your family needs to be on board. Start small and reinvest in the business as you can.  About Darby Simpson Darby grew up on his family’s seventh generation farm located in Central Indiana, just 25 miles outside of Indianapolis.  However …