Why Microgreen Grower Chris Thoreau Set Up A Co-Operative Business Structure for his Micro Urban Farm (FSFS85)

[gap size=”75px”] [x_audio_embed][/x_audio_embed] [gap size=”50px”] When you start your farm business, one think that you need to think about is your business structure. Sole proprietorships and LLCs are common ways to go, but there are also other options, like co-operatives… That’s how farmer Chris Thoreau of Food Pedalers structure his business, and that’s the subject…

The Niche Farm – Experiences Selling to A Diversity of Market Streams Without a Diversity of Crops – Episode 4

[gap size=”75px”] [x_audio_embed][/x_audio_embed] [gap size=”50px”] When you think about what your selling, don’t forget that what you are selling isn’t just what’s in the cooler behind your booth. You’re selling yourself, your story, and the role that you play in a bigger movement; all intangible assets that can allow you to succeed without having a…

Thinking About Growing Microgreens as a Business – The Tedious, Detail Oriented Reality of Growing Microgreens – Episode 3

[gap size=”75px”] [x_audio_embed][/x_audio_embed] [gap size=”50px”] Over the last two episodes [Episode 1, Episode 2] we looked at How Chris started and grew his microgreen business, and we have taken a look at what’s possible with that business when it grows. And if you just stand back and look at the numbers, their jaw dropping. Let’s…

Tips and Tricks for Growing, Harvesting, and Selling Microgreens as a Business with Chris Thoreau – Episode 2

  [gap size=”75px”] [x_audio_embed][/x_audio_embed] [gap size=”50px”] “They weren’t just buying the product; they were buying the whole package.” That’s how Chris Thoreau was able to go to a farmer’s market selling one crop. Just one. Sunflower shoots. He was able to go to market with just one crop because he was selling a product that…

Taking Regenerative Agriculture Forward presented by Jack Spirko (PVP131)

[gap size=”50px”] Today’s episode is a replay of Jack’s presentation from PV3 in March 2016. In that presentation he asked and explored the question, how do you take regenerative agriculture to the forward into the future, to the mainstream. He presents an argument that’s based on the idea that you can’t drag anyone where you…

Perennial Plants for Profit – Presented by Taylor Walker at PV3 (b036)

[gap size=”50px”] Today’s episode is a replay of the presentation that Taylor Walker gave at PV3 a few months ago in March 2016. The presentation is titled Perennial Vegetables for Profit. In this presentation Taylor covers perennial vegetable gardening in the subtropics and tropics. Forget growing most of your traditional “grocery store vegetables” many of…

Story Marketing – The Importance of Telling Your Brand’s Story, but Not Just Any Story Told by Anyone, The Founder’s Story with Marty McDonald

  [gap size=”75px”] [x_audio_embed][/x_audio_embed] [gap size=”50px”] [x_blockquote cite=”Marty McDonald” type=”center”]” Story yes, but a story well told, two thumbs up.”[/x_blockquote] [gap size=”50px”] Advice from Marty.. Start by taking a good look at whether you are the person to be the story teller and/or the person to tell the story. Find a way that’s interesting to tell that…