Starting and Growing A Microgreens Business Online Course
Don’t have a lot of land?
Looking to make a living farming?
Microgreens might be a great place to start…
Microgreens are high value crop that can be growing intensively in a very small space with some crops selling upwards of $50 per pound.
It’s totally possible and it is being done everyday.
Microgreen grower Chris Thoreau generates over $200,000 per year in this space…
As you can see you can grow a lot of high value product in a very small space..
The high value per pound and the low space requirement makes them an attractive crop to grow as a stand alone business or as an add on crop for your current farm. They also have the added advantage of being able to go from startup to first sale very quickly in a matter of weeks.
From a market appeal standpoint microgreens are starting to gain popularity across the US and Canada with the crop being found increasingly in on restaurant menus, at farmers markets, grocers, and included in CSA boxes. Despite this growing popularity there are still a large number of markets that aren’t being serviced by local farmers growing high quality microgreens, herein lies the potential opportunity. If you can fill that niche in your market, then you have an attractive business on your hands.
It is important to keep in mind that microgreens are not without their challenges. With short crop cycles, specific storage and delivery requirements, weather sensitivity and important hygiene requirements, microgreens require specific attention to detail.
The time requirements and attention to detail might not be for everyone, fortunately there are ways to optimize process and systems to make things easier and more manageable.
The Starting and Growing A Microgreens Business Online Course is course designed to teach you the everything that you need to know run a profitable microgreens business. From choosing the right equipment to sowing seeds to selling product, microgreens grower expert Chris Thoreau has you covered.
Chris has grown microgreens commercially for 7 years as part of the Vancouver Food Pedalers Cooperative, a business that produces over 300 trays of microgreens per week and generates over $200,000 in revenue annually on just 320 square feet.
If you want to learn how to strategically approach growing microgreens systematically as a business, then this is the course for you.
What’s included in the Starting and Growing a Microgreens Business course?
- A complete microgreens video course with over 7 hours of streamable videos covering all aspects of commercial production
- Instructional Growing Sheets for Chris’s main crops which include Sunflower Shoots, Pea Shoots, and Buckwheat Shoots
- 4 Microgreen Business Spreadsheets:
- Microgreens Supply Price List
- Primary Compeents Costs Calculator
- Basic Calculations
- Sanitizings Rate Sheets
- Plus screencasts to walk you through these spreadsheets.
- Over 2 hours of bonus content that includes presentations on Microgreens Economics and Ensuring Product Integrity
- A variety of extra support videos which are updated and added to periodically.
You get unlimited lifetime access to the content.
A sample video from the course
1. Introduction and Primary Components (1 hour 41 minutes)
- Overview of Process and Primary Components – Climate, Crops, Seeds, Soil, Trays
2. Infrastructure (1 hour 10 minutes)
- Growing Area
- Harvest and Cooler Area
- Tray and Seed Prep Area
- Seed Soaking and Sanitizing
- Wash Up Area
- Soil Storage and Compost Storage
- Supply Storage
- General System Layout
3. Packaging, Labels, and Hygiene (43 minutes)
4. Production Process (2 hour 20 minutes)
- Preparing Trays
- Soaking and Sanitizing Seeds
- Stacking and Germinating
- Uncovering and Growth
- Harvesting, Packing, Storage
- Post-Harvest Clean Up
5. Crop Planning and Record Keeping (35 minutes)
- Crop Planning
- Record Keeping
Each topic will be covered in detail and include important tips, methodologies, and a focus on the importance of attention to detail. The course also includes electronic take-home materials for future reference along with some screencasts to help you use that material effectively.
You will leave this course not only with a greater understanding of intensive microgreens production but also with greater insight into how to grow food on a small-scale efficiently.
Bonus Videos Included with the Course:
Microgreen Economics – Building and Maintaining a Profitable Business
Microgreens are an appealing crop due to their high value and minimal space requirements. But a successful business requires more than a valuable crop, and the appeal of a high-value product often blinds growers to the accompanying expenses and responsibilities. Building a sustainable microgreens production system takes time and attention to ensure it can establish and maintain profitability. In this talk, Chris Thoreau will explore the dynamics at play in building a microgreens business and share key factors for financial success.
Ensuring Product Integrity – Factors for Success in Intensive Microgreen Production
Whether you are growing microgreens in an urban or rural setting; full-time or part time; as a stand-alone business or integrated into your vegetable farm – the challenges are much the same. From seed to delivery, Chris Thoreau will share the principles, actions, and systems critical to the success of his urban microgreens operation. Now in its eighth year of production in, the Vancouver Food Pedalers production model is focused on ensuring product integrity from seed to delivery – a strategy that has cemented their reputation as one of North America’s most innovative small-scale microgreens producers. This talk will give you a set of principles and strategies transferable to all small-scale farming operations.
Not sure about the course and want to learn more?
Take advantage of some of the free resources below…
Chris Thoreau on Microgreen Economics
Building a Thriving Microgreens Business from Scratch, The Founder’s Story with Chris Thoreau
Learn how Chris generates $200,000 Dollars in Sales on 320 Square Feet – Microgreen Tips & Tricks
Learn more about Chris Thoreau
Chris Thoreau holds a BSc. (Hons.) in Agroecology from the University of British Columbia (UBC) where his focus was on soils, urban farming, and plant breeding. Currently working on expanding the viability of urban farming in Vancouver, he has worked on uniting these areas of study to help increase the sustainability of urban food production.
Chris is an owner-member at Vancouver Food Pedalers Cooperative, an urban farming business focused on growing sunflower shoots and other soil-grown microgreens for local markets, restaurants and growers. Now in it’s sixth year, the business is a profitable and respected contribution to the local food chain. The Food Pedalers distribute all their food by bicycle. The Food Pedalers is currently Chris’s major project.
Chris has focused on a number of key areas which have contributed his success as an urban farmer:
- Systems: Chris takes a very systematic approach to his microgreens production system. Every step of the production process is broken down into a very specific system which makes the production process simple, efficient, and easy for training.
- Attention to Detail: No detail is too small or insignificant to be overlooked in a production system with a seven to ten day growing cycle. Even half day of error can make the difference between a perfect and an unharvestable crop. Attention to detail is also required to maintain the integrity of your product from seed to sale. This includes meticulous hygiene, harvesting, packing, and distribution processes.
- Execute, Follow Through, and Follow Up: Planning is one thing and execution is another. Planning without execution is the path to failure in an agricultural operation. Planning is a means to an end – not an end in itself. It must lead to action. And those actions must be executed fully and followed up on to ensure they are producing the desired results. Once gaps are identified they must be corrected promptly.