Paul Wheaton on Hacking Kickstarter, PDCs, Haters, Failure, and Doing Epic S*** (V224)

Paul Wheaton joins me to talk about his new Kickstarter and what he’s learned over very successful Kickstarter campaigns.

He also discusses what makes a good PC, choosing the right PDC, and how he deals with the constant hate that people throw his way.

We wrap up the conversation talking about doing epic s*** versus living a boring grey life.



Notes from the conversation with Paul:

  • Tips on a creating a successful Kickstarter campaign:
    • Have a good video.
    • Respect your customer, hold the price, for at least a year.
    • Offer some cheap, meaningful rewards.
    • Many people price rewards too high.
    • People don’t establish relationships to help promote ahead of time.
    • Start your mailing list ahead of time.


  • “Try 100 things, 2 will work out, and you never know in advance which 2.”
  • “If you’re trying, your learning, you’re moving forward, you will definitely get something out of it.”
  • “Failure, yes, plenty of it, I don’t see a way around it.”

Connect with Paul Wheaton:

Paul’s Kickstarter


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Comments 8

  1. Hi Diego (and Paul) I just wanted to let you both know that I LOVED this podcast. Very useful. I’ve never really gotten into kickstarter as I live in Mexico and don’t use bank cards, so I don’t have a means to pay for things on kickstarter. But I found this knowledge really useful and maybe able to apply it in the future.
    Mostly I love these big ideas podcasts. I appreciate that you have divided your podcasts up into topics, and they seem really practical for people who are raising chickens or microgreens, but the creative destruction / voices of change podcast are for everyone. I work in education and do maintain a small small homestead in a permaculture style.
    Greetings from Mexico

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  2. Hi Diego and Paul. Just want to tell you how I appreciate such podcasts. They encourage us to ‘be the change’.
    About ‘haters’: my opinion on why they exist is different from Paul’s, but the way he acts with them, the way is organised, that is great!
    Greetings from the Netherlands.

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  3. Hi Diego,

    Thanks for putting this interview with Paul out there. He was one of the biggest early influences on my permaculture journey, from his online videos and interviews that he did, and I’ll always be thankful to him for that. While I can certainly understand how his particular personal style doesn’t necessarily mesh with everyone out there (I drifted away from his stuff a bit for that reason), I cannot for the life of me understand the hate he engenders from so many within the permaculture movement.

    I mean, here’s a guy who has literally devoted his life to spreading knowledge about permaculture. If you can’t get behind that, regardless of whatever stylistic differences you might have, I’m really at a loss for understanding what you’re trying to do with permaculture.

    Not only that, but his forums are literally one of the greatest things to happen online to permaculture, period. In fact, your podcast helped to remind me that when I’m looking to “waste” time online while things are a little slow at work, I need to go there instead of places like FB.

    Keep up the great work.


  4. Hi, Diego. I’m curious about the article Paul mentioned writing to cheer up a guy who had tried an experiment that ended up in failure. The only keyword he used was ‘challenges’; I’ve tried searching for things like ‘paul wheaton challenges failures’ but your podcast is the top hit for those keywords! Did he mention where that article could be found? Might be good to put into the show notes, because I know you have a bounty of free time! 😀 😀 😀

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    2. Paul? I think you were in my permaculture class on Orcas Island about… oh, ten years ago! Are you still involved (I suppose so!) and in the area? Anyway, hello!

      I’ve also worked with Shannon (interviewed on here) and Michael Kilpatrick. This is a very small world Diego!

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