Keys to Creating Success Metrics, Focusing Your Efforts, Quick Iterative Learning, and Marcin Jakubowski React (CD2)

“You are only going to lose when you give up.” Marcin Jakubowski


Marcin Project 112


Strategies to Help to Focus Your Efforts

  • The Lead Domino Theory:  What one thing can you do, whereby if you do that, it makes everything else that you need to do easier?
  • Do not chase every shiny object out there.  Make sure that your actions have a purpose.  Always ask yourself, does this fit into the core mission of what I am doing and will this get me to where I want to go.
  • Bring in a second set of eyes and have them look at what your are doing.  Often times others can spot flaws that are oblivious to us.
  • Ask why 3 times.  Literally ask why three times, each time asking why to the previous why’s answer.  This line of questioning is meant for you to get to the root of why you are doing what you are doing.  It could also be applied to problem or a challenge. 
  • Know why you are doing something.  Doing to do is a waste of resources.


Speed Up Your Learning Curve with Quick Iterative Performance

  • Starting something is better than doing nothing, including planning and research.  Do you research and plan, but at some point you have to start, and when you do you will learn more about what it will take to be successful than you did in the whole planning phase.
  • The person who builds 10 houses will be a better house builder than the person who sets out to build one perfect house.  As you build things you are learning, looking backwards, analyzing and adapting to real world constraints and challenges. 
  • The way that you make progress is taking the time to critically look at your results.  What’s working really well, what isn’t working.  Then adapt going forward.  Without doing this analysis you could be making the same mistakes over and over.

Keys to Being Resilient as an Entrepreneur

  • Celebrate the small wins.  Big wins can be few and far between.  Don’t loose sight of the small.
  • Don’t forget why you did it in the first place.  If you find yourself drifting from that initial reason, step back and ask is this OK?
  • There will times when it won’t be fun.  And there will be micro grinds, but if it is becoming a total grind then you need to step back and take a look at things.
  • Sometimes the best way to make forward progress is to take a step back and take a break.  Relax, take some time off, or work on another project.  Forcing things isn’t always the most productive way forward when you hit a wall.

Realities of Running a Business

  • Execution is everything.  If you can’t execute on the most perfect plan, it doesn’t matter.
  • Products and services need to be top notch.  No amount of marketing will make up for a bad product.
  • You can cut expenses to success.  Scrapping and cutting expenses only get’s you so far.
  • Be prepared to pay your real world tuition.  If you aren’t prepared to spend and lose some money doing something, then don’t start.
  • You are only going to lose when you quit, but you can’t just aimlessly wander.  There is a difference between not giving up and expecting stuff to just work out, and not giving up while you try new things and analyze results.
  • If you want to succeed, then you need to start.  At some point additional book knowledge doesn’t help.  You need to get into the real world.

“An MBA has become a two-part time machine. First, the students are taught everything they need to know to manage a company from 1990, and second, they are taken out of the real world for two years while the rest of us race as fast as we possibly can.” Seth Godin

1000 True Fans by Kevin Kelly – A must read (short) article for anyone going into business…

“A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.” Kevin Kelly

This episode was inspired by the interview with Marcin Jakubowski.

Part 1 – Marcin Jakubowski on Crowdfunding, Managing Multiple Projects, and Persevering




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Comments 8

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  1. I loved the episode. I think it is important that everyone get constructive criticism. So many times we are too close to a problem to see see the best path ahead and just continue on our present path. I can’t say that all your recommendations are correct as I don’t know enough about the flow of the project, but I think the criticism seemed completely constructive.

    Keep up the great work
    Richard Hauser

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  2. As I was going through my PDC this spring, I kept thinking that permaculture needs more connection to the business world – marketing, finance, management, etc. Your podcasts have done a nice job of filling that gap. Creative destruction is a great name for what PC is trying to do (or a really cool metal band name).
    Keep up the good work.

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  3. Hey Diego,
    The content presented in CD1 with your perspective on it the CD2 was exactly what I needed to hear as an aspiring permaculturist. I am finishing up the Appalachian Trail, getting ready to start a new chapter in my life. The last two episodes not only inspired the heck out of me but gave me insight and solid knowledge. Cant wait for the next one, but Hoonestly I am more excited to start my own business.
    Thanks so much for what your doing
    And if your looking for some critism, I got none only encouragment to keep the amazing work going.

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