Hacking the Farmers Market. Tips and Tactics for Selling Your Farm Products Through Farmer’s Markets and CSAs – The Urban Farmer – Week 19


The Urban Farmer

Farm Sales Models

  • If you are banking on selling via a CSA, then do people in your area know what a CSA is?
  • Ask the question – “What are the successful people doing?”  That applies to your area, customer base, and your business.
  • CSA’s depend on a supportive customer base that has faith in the farmer and wants to support that farmer’s story.
  • “You have to craft your reputation as a farmer to sell CSA shares.”
  • Talk to other people in your industry to stay up to date.  What’s working, what isn’t.  What innovations are out there.
  • The data that you accumulate when engaging with customers is critical to how you can make future decisions.
  • “The more you learn, the more you know to look for.”


Farmer’s Market Keys

  • Set yourself apart.  The image that you portray is important.
  • Learn how to be yourself and be comfortable with that.  Let your character shine through.
  • “People don’t come to a farmers market to stand in a grocery store isle, they come for the experience.”
  • How your products are displayed is key.  Show abundance.
  • How your stall looks is important – the table clothes, have you verticalized your stall, have a lot to look at (posters of the farm).
  • Be a good orator.  People go to farmers markets for the experience – think what’s your story. 
  • If you’re not a people person, don’t do the farmers market.  Find someone who does.
  • How do you present yourself at the market?  Are you approachable?
  • How do you invite people in without making them feel like they will be sold too.
  • Don’t be sitting at your booth.
  • Spend some time to learn basic body language fundamentals.
  • Invest in customers that you see value in.  Don’t invest in customers that are trying to cheapen your product.
  • Be careful offering discounts and bartering.  It opens a Pandora’s box by setting precedence for the future.

“The number one place that I sold CSA shares was at my farmers market.” Curtis Stone

One Curtis’s Most Visible Plots in a Nice Neighborhood.

The Urban Farmer

The Urban Farmer by Curtis Stone

The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else’s).

Major benefits include:

  • Low capital investment and overhead costs
  • Reduced need for expensive infrastructure
  • Easy access to markets

Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces.

Get the book

Connect with Curtis Stone


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The Urban Farmer Book by Curtis Stone

Profitable Urban Farming – The Course

Urban Farming Online Course
Learn more about the course.

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