Tips on Selling Into New Markets and Sourcing Products from Other Farmers – The Urban Farmer – Week 22

The Urban Farmer



“It’s not about the customer being right for the sake of being right, it’s them being right because it helps you.” Curtis Stone

Tips on Sourcing Products from Other Farmers and Providing Good Customer Service

  • If you are short on products, consider sourcing products from other farmers in your area who grow quality products.
  • If you have extra products, consider selling them to other farmers who are short.  It gives you a quick sale, in quantity.
  • It is critically important to maintain good relationships with all of your customers.
  • Constantly ask for feedback with customers.

    • What’s good, what’s bad.
    • Ask how they are using the product.
    • Ask questions that get you answers that you can uses versus bland, useless questions that don’t give you actionable direction.
  • Breaking into a new market?

    • Is there demand in that market?  If not, you may need to move somewhere where there is demand.
    • Is there a niche there that another farmer isn’t filling that you could fill?
    • Talk to other farmers to get a read on the market.
    • Talk to restaurants and chefs to see if there is demand in that market.
  • When you are talking to chefs, respect their time.  Go to them offering value.  How can you help them?
  • Be on the ball when you are communicating with your customers.  Be proactive. 
  • Can you sell more to your existing customers, versus adding more customers.
  • More products allow you to enable a wider customer base.


SELLING TO RESTAURANTS CAN BE A GREAT WAY TO DIVERSIFY YOUR FARM’S CUSTOMER BASE

BUT…

Working with chefs can be intimidating and tricky for new an experienced farmers.  Learn the proven keys to success with restaurant sales someone who has been doing it for over 5 years.

Selling to restaurants and chefs is one of the keys to running a successful urban farm that you will learn about in Curtis’s Profitable Urban Farming Course.

THE ONLINE COURSE IS A STEP BY STEP GUIDE TO HELP YOU BECOME A SUCCESSFUL URBAN FARMER.


Curtis Stone Urban Farmer

A significant portion of the course is dedicated to helping you sell your farm products. Several sections cover the ins and outs of selling to restaurant customers, something which Curtis has done for over 5 years.

A word from Curtis about the course…

I’m here to help you.

Together with Luke Callahan, of Local Business Plans, we have filmed, written, edited, and provided a detailed step-by-step course aimed at one goal:

To make you profitable in your first year of farming. And every year moving forward.

Over the years, I’ve made a lot of mistakes.

I’ve lost money. I’ve bought bad seeds, wasted money on irrigation equipment, developed poorly worded land contracts, and been burned by non-paying chefs… and I’ve learned from it all.

These are all mistakes that you don’t need to make.

I recently ran the numbers and realized that I’ve spent over $54,400 and 5 years of my life getting my farm to where it is today: A Profitable Urban Farm!

This course is all of my experience condensed into a step-by-step path that you can follow to create your own success, in a fraction of the time it took me.

And it won’t cost you $54,400.

This course takes the feeling of overwhelm, fear, lack of knowledge, out of the equation for you and replaces it with the very best information to pair with your drive, to make a Profitable Urban Farm.

We can’t give you drive.  You will need to find that within yourself.  And when you do, we will help you to create a life that you love, while making money, and becoming an asset to your community.

Instead of struggling through your first year, working long hours, burning out, and wanting to quit while earning $1.45/hour, you can learn this system and become profitable in your first season.

No burn out. No wasting time in the field. And no throwing up.

But if you do trip up along the way, we are here for you.

You’ve got the drive, and we’ve got the step-by-step path for you to follow.

Let’s get started together.



LEARN MORE ABOUT CURTIS’S PROFITABLE URBAN FARMING COURSE



The course features 19 in-depth sections that cover everything that you need to know to get your farming journey underway.  Unlike other courses the content isn’t static – it continues to grow and more content is being added each week.

The course modules are divided into two sections – Business Plan and Production.


business_plan_course_img

Module #1: Getting Started with the Course

  • Unit 1 – Welcome to The Course
  • Unit 2 – Setting up Disqus
  • Unit 3 – Introduce Yourself
  • Unit 4 – Accountability Partners
  • Unit 5 – Quick Start Guide

Module #2: Your Customers

  • Unit 1 – Intro to Your Customers
  • Unit 2 – Restaurants
  • Unit 3 – Farmer’s Markets
  • Unit 4 – Wholesale Accounts
  • Unit 5 – CSA’s

Module #3: Your Products

  • Unit 1 – Intro to Your Products
  • Unit 2 – Greens
  • Unit 3 – Herbs
  • Unit 4 – Root Crops
  • Unit 5 – Summer Crops
  • Unit 6 – Microgreens

Module #4: The Weekly Sales Plan

  • Unit 1 – How Much Do You Want to Earn?
  • Unit 2 – What Products Will You Sell?
  • Unit 3 – Who Will Buy Your Produce?
  • Unit 4 – How Much Are You Earning Each Week?
  • Unit 5 – Create and Review Your Weekly Sales Plan

Module #5: The Planting Plan

  • Unit 1 – Crop Data – Yields & DTMs
  • Unit 3 – Creating Your Planting Plan
  • Unit 4 – Seed Buying Guide

Module #6: Branding

  • Unit 1 – Define Yourself
  • Unit 2 – Create a Simple Website
  • Unit 3 – Start Building Relationships
  • Unit 4 – Social Media

Module #7: Business Administration

  • Unit 1 –  Register your business
  • Unit 2 – Bank Account
  • Unit 3 – Liability Insurance
  • Unit 4 – Taxes
  • Unit 5 – Accounting Options

Module #8: Marketing

  • Unit 1 – Farmer’s Markets
  • Unit 2 – Restaurants

Module #9: The Numbers

  • Unit 1 – Measure Everything
  • Unit 2 – Income
  • Unit 3 – Expenses
  • Unit 4 – Profit

Module #10: Your Team

  • Unit 1 – The Roles
  • Unit 2 – Methods of Compensation
  • Unit 3 – Attracting the Right People
  • Unit 4 – The Interview
  • Unit 5 – Make a Selection
  • Unit 6 – Hire your New Employee
  • Unit 7 – Letting Employees go
  • Unit 8 – Helping Employees Grow
 

production_course_img

Module #1: Get your Land

  • Unit 1 – Get the word out
  • Unit 2 – Identify the Prospects
  • Unit 3 – Qualify the plot
  • Unit 4 – Agree on the terms

Module #2: Infrastructure + Tools

  • Unit 1 – Bed Prep
  • Unit 2 – Nursery Equipment
  • Unit 3 – Planting
  • Unit 4 – Seeds
  • Unit 5 – Irrigation
  • Unit 6 – Weeding
  • Unit 7 – Harvesting
  • Unit 8 – Washing
  • Unit 9 – Drying
  • Unit 10 – Cold Storage
  • Unit 11 – Season Extension
  • Unit 12 – Transportation
  • Unit 13 – Market Prep
  • Unit 14 – Farmer’s Market Gear

Module #3: Plot + Bed Prep

  • Unit 1 – Plan the plot
  • Unit 2 – Prepare the Plot
  • Unit 3 – The beds and Walkways
  • Unit 4 – Turning Over the Beds
  • Unit 5 – Prepare the Beds to be Planted
  • Unit 6 – Fertility

Module #4: Planting

  • Unit 1 – Direct Seeding
  • Unit 2 – Transplanting
  • Unit 3 – Nursery
  • Unit 4 – Microgreens

Module #5: Irrigation

  • Unit 1 – When to Water
  • Unit 2 – Drip Systems
  • Unit 3 – Overhead Systems
  • Unit 4 – Examples

Module #6: Pests + Weeding

  • Unit 1 – Identify Your Pests
  • Unit 2 – Pest Prevention
  • Unit 3 – Pest Mitigation
  • Unit 4 – Identify your Weeds
  • Unit 5 – Weed Prevention
  • Unit 6 – Weed Mitigation

Module #7: Harvesting

  • Unit 1 – Harvesting Principles
  • Unit 2 – Harvesting Methods

Module #8: Processing

  • Unit 1 – Processing Principles
  • Unit 2 – Processing Methods

Module #9: Season Extension

  • Unit 1 – Season Extension Principles
  • Unit 2 – Season Extension Methods
  • Unit 3 – Overwintering

The in-depth course covers everything that you need to know to become a successful urban farmer in a easy to follow step by step process that anyone can follow.  



If you are looking to farm for a career, then this is the course for you. 

REGISTER FOR THE PROFITABLE URBAN FARMING COURSE TODAY



Connect with Curtis Stone

GreenCityAcres.com

Green City Acres on Facebook

Green City Acres on Instagram

The Urban Farmer Book by Curtis Stone

Profitable Urban Farming – The Course


[ois skin=”Homepage”]
Did you get some value out of this post? If so, then please take a second to support Diego on Patreon!

Leave a Reply

Your email address will not be published. Required fields are marked *