How to Position Your Pastured Poultry as a Premium Product, and the Economics and Challenges of Doing It with Paul Greive of Primal Pastures (PVP124)

If you are listening to this and you are selling a product, how have you positioned your product in your market? Are you selling the premium product, the mid range product, or are you the cheap option in your product category? If don’t know then you have a problem. If you know then your whole marketing and branding strategy should …

Starting a Pastured Poultry Business. The Story of a First Time Farmer with Paul Greive (PVP008)

How do you go from being a Marine in Iraq to a grass farmer raising pastured poultry in the drylands of Southern California? Paul Greive of Primal Pastures joins me to talk about being a grass farming entrepreneur. He talks about how the thought of Primal Pastures went from an idea to a reality one weekend while sitting around with …