Buying, Growing, and Improving a Microgreens Business with Max Beecher and Chris Thoreau – Farm Small, Farm Smart (FSFS111)

Today we are going to back Ojai California to talk again with farmer Max Beecher to talk to him about his microgreens business and the importance of that business to his overall farming operation. In Max’s words, “Micro greens have been at the center of the business almost from the beginning, and provided the ability to start farming from a …

Starting Your Own Farm by Selling Someone Else’s Vegetables First with Max Beecher – Farm Small, Farm Smart (FSFS110)

Today we are going to Ojai California to talk to a farmer who’s more than just a farmer. Max Beecher was inspired into farming by Joel Salatin and Joel’s entrepreneurial spirit inspired Max to get created when ti came to his farm based businesses. Max started out his farm journey in 2013 with wife. At the time they weren’t farmers …

The Struggles and Successes of Microgreen Startup with Eddy Gilmore – Farm Small, Farm Smart (FSFS109)

Today’s episode is a different type of episode. It’s a consult style episode with new grower Eddy Gilmore and long-time microgreen grower Chris Thoreau. The first part of this episode will be Eddy and I talking about what’s going on with his farm, and then later in the episode Chris will join us to answer some of Eddy’s questions about …

Why Microgreen Grower Chris Thoreau Set Up A Co-Operative Business Structure for his Micro Urban Farm (FSFS85)

When you start your farm business, one think that you need to think about is your business structure. Sole proprietorships and LLCs are common ways to go, but there are also other options, like co-operatives… That’s how farmer Chris Thoreau of Food Pedalers structure his business, and that’s the subject of today’s show… Today I’m going up to Vancouver to …

The Niche Farm – Experiences Selling to A Diversity of Market Streams Without a Diversity of Crops – Episode 4

When you think about what your selling, don’t forget that what you are selling isn’t just what’s in the cooler behind your booth. You’re selling yourself, your story, and the role that you play in a bigger movement; all intangible assets that can allow you to succeed without having a diversity of products. But if you want to grow, and …

Thinking About Growing Microgreens as a Business – The Tedious, Detail Oriented Reality of Growing Microgreens – Episode 3

Over the last two episodes [Episode 1, Episode 2] we looked at How Chris started and grew his microgreen business, and we have taken a look at what’s possible with that business when it grows. And if you just stand back and look at the numbers, their jaw dropping. Let’s be honest. Grossing $200,000 growing 10 day old crops in …