How to Tell Your Story Clearly and Effectively at Farmers Markets – Grass Fed Life – Episode 11

  How do you communicate your message, the one that your customers want to hear, at a farmers market? Two ways: when you tell a customer face to face and with signage that you display. But not just any signs. As David Ogilvy said, advertising isn’t art, it’s there to sell product. Given that, make sure that your signs that …

How to Raise Pigs Regeneratively in the Woods – Part 3 – Selling Pork and Balancing Demand – Grass Fed Life – Episode 10

  Over the last few episodes we have talked about raising pork. Today we will be shifting that conversation over to cover what do you do with that pig once it has been raised. The obvious answer is you take it to a butcher who processes it down into various cuts. But this is where the questions come into play. …

How to Position Your Pastured Poultry as a Premium Product, and the Economics and Challenges of Doing It with Paul Greive of Primal Pastures (PVP124)

If you are listening to this and you are selling a product, how have you positioned your product in your market? Are you selling the premium product, the mid range product, or are you the cheap option in your product category? If don’t know then you have a problem. If you know then your whole marketing and branding strategy should …

Going from 30 Customers to Over 6000 – Sheri Salatin on Starting, Running and Growing Polyface Farm’s Buying Club (PVP120)

If you’re a farmer, what are your options for selling product? CSA’s, farmers markets, on farm sales, grocery stores, and buying clubs. Buying clubs? It’s one of the options that doesn’t get talked about a lot.  But it’s the focus of this episode. In this episode I am talking with Sheri Salatin of Polyface Farms about Polyfaces Metropolitan Buying Clubs. …

Story Marketing – The Importance of Telling Your Brand’s Story, but Not Just Any Story Told by Anyone, The Founder’s Story with Marty McDonald

  Advice from Marty.. Start by taking a good look at whether you are the person to be the story teller and/or the person to tell the story. Find a way that’s interesting to tell that story.  A good story told bad is not good. “Story yes, but a story well told, two thumbs up.” Make the stories concise. It’s hard to …

Building Businesses, Marketing, and Dealing with Failure, The Founder’s Story with Jack Spirko

  “You have to be willing to fail. You have to be OK with failure.” That’s what entrepreneur Jack Spirko told me. He’s built a variety of businesses in his career. Some of which have been very successful and some of which have failed. One of his successes has been the hugely popular Survival Podcast. You can learn a lot …

The Importance of Story Telling (i.e. Marketing) – Who are you, what are you about, what makes your product unique and special, The Founder’s Story with Hilary Bromberg

Advice from Hilary.. A huge part of marketing is understanding why people do what they do. You won’t succeed without marketing. Everyone is a propagandist.  What we are putting out there is propganda.  Is this propaganda for good or propaganda for less than good?” Story telling.  Who are you, what are you about?  What makes you unique?  What makes your product unique, …

Plant Propagation for Profit – Presented by Jack Spirko (b031)

Jack Spirko: Plant Propagation for Profit While the presentation will focus on plant propagation for a profit from a small/backyard nursery stand point if you want a successful permaculture business you will want to attend this talk. Within permaculture perennial plants represent an extreme expense and an incredible opportunity. In this 60 minute presentation Jack Spirko will bring his 20 …

Farming Well. Cultivating a Community and Growing Businesses with Nigel Walker of Eatwell Farm. (PVP072)

  Everyone’s heard the phrase, ‘when life gives you lemons, make lemonade.’ A phrase that is meant to be encouraging, but often just gets tossed out there with little weight behind it. Never the less, keep that phrase in mind as we go through this story. The Mediterranean Fruit fly, Ceratitis capitata, The Medfly, is a serious pest for fruit …