Story Marketing – The Importance of Telling Your Brand’s Story, but Not Just Any Story Told by Anyone, The Founder’s Story with Marty McDonald

  Advice from Marty.. Start by taking a good look at whether you are the person to be the story teller and/or the person to tell the story. Find a way that’s interesting to tell that story.  A good story told bad is not good. “Story yes, but a story well told, two thumbs up.” Make the stories concise. It’s hard to …

A Beginner’s Guide to Going from Getting “STUFF” Done to Getting “THE RIGHT STUFF” Done with Javan Kerby Bernakevitch (PVP113)

  At the end of the day, month, year, decade or your life, the amount of #shityougotdone isn’t going to matter.  It’s the Quality of Life you’ve reached and maintained. It’s the relationships with your family and friends, the connection you have to your clients and land, the feeling you get when you go to sleep that matters. It’s the …

Regenerative Businesses and Landscape – It’s a Process, One That’s Always Trying to Improve, The Founder’s Story with Ethan Soloviev

  Advice from Ethan.. Regeneration is a process.  Always trying to improve. It’s not always about maximizing, instead it can be about optimizing forms of capital. Growing experiences that work with the essence of the products of that place. Building ecosystems of enterprises versus single businesses. Start with something, and gain success, then grow in other directions. Nodal intervention points.  Drop in a …

Designing the Pathway to Regeneration, and Why We can’t Do That, The Founder’s Story with Gregory Landau

  Advice from Gregory.. Regeneration is the living whole systems awareness of the decision makers. Then creating businesses and connections that stem from that awareness. When moving towards regeneration you need to grow awareness over time.  It’s essential.  It doesn’t happen overnight.   We can’t design the entire pathway to regeneration.  Instead all members need to be engaged to invoke regeneration as the direction they …

Building Businesses, Marketing, and Dealing with Failure, The Founder’s Story with Jack Spirko

  “You have to be willing to fail. You have to be OK with failure.” That’s what entrepreneur Jack Spirko told me. He’s built a variety of businesses in his career. Some of which have been very successful and some of which have failed. One of his successes has been the hugely popular Survival Podcast. You can learn a lot …

You Can’t Always Be a Visionary, Building the Next Generation of Permaculture Businesses, The Founder’s Story with Erin Axelrod

Advice from Erin.. If you think you can’t make money in a field.  Look at how you are marketing the product or service.  Because sometimes you can change your marketing and change the stereotype. Realize the importance of financial forecasting and planning.  Don’t expect the forecast to be accurate.  But it will be very useful. Less is more.  Work with …

Learning, Putting in the Time, and Hustling to Become a Permaculture Designer, The Founder’s Story with Zach Weiss

Advice from Zach.. Expect long days and long weeks the first few years.  You need to just get out there and hustle when you are getting started. In the early periods focus on skill acquisition.  Understand what your value is, and be firm that you are worth every penny of that value. Take on a lot of jobs and build …