A complete step by step A to Z system to plan, market, and grow the farm enterprise that’s right for you.

What is the Farm Business Essentials (FBE) 3 Day Intensive?

A system designed to take you step by step through the process of planning, starting, marketing, and growing a part time or full time farm enterprise.   From budgeting to startup to sales to balancing the farm with family the workshop is fully comprehensive and in depth.  Literally going from where are you at now to what will your future farming enterprise look like.

FBE is a three day, 16 module course that walks you through exactly how to plan, start and grow your farming enterprise. 

  • Complete with pre and post workshop webinars and resources, we cover it all.  Nothing is left out.
  • No filler or unnecessary content.
  • The course focuses on what works in the real world, not in theory.
  • And there is a community of farmers going along with you to help support you, answer questions, and give feedback.

The workshop was well worth the cost and time. The unique content provided there along with the opportunity to ask questions, and hearing from other students was very valuable. This would be a great event for a couple considering this lifestyle to attend. Darby and Diego do a great job of describing the obstacles that this path might have, but give you real tools to examine those barriers and find a path that works for you, even if that is to something else (other than farming).Jace in Wyoming

Do you want to transition into livestock farming on a part-time or full-time basis? 

Or are you currently farming, but you are struggling to make the enterprise profitable or generate enough on farm income to farm full time?

Or do you like the idea of raising your family on a farm, but you aren’t quite sure if you could make enough money doing it to support your family?

Or are you currently a homesteader or a hobby producer, and you are looking to produce some side income by small scale farming?

The Farm Business Essentials Intensive was created to help addresses those concerns and challenges.

In this three day workshop we will take an in-depth look at where you are currently at in life and business, where you want to go with your farming future, what you need to put in place to get there, and what are some of the next action steps to turn your ideal farm into reality.

The workshop will focus on:

  • selecting the right farming enterprise
  • balancing family with farm business startup
  • starting a farm on the side, or on a part time basis, and then scaling that operation as needed
  • find the right sales model for you and your market
  • how to market and brand your farming enterprise
  • business basics – insurance, taxes, corporate structure, website, social media

The workshop is designed to cover every step of the way, so you can get from where you are today, to where you want to be in the future.

Let’s face it, taking on a farming venture is hard.

Starting a business is hard.

But it’s not impossible, and there are people doing it profitably and enjoying life in the process.

There are ways that you can increase your chances of success and make entrepreneurship more manageable.

The goal of the workshop is to set you up with a mindset and the tools to maximize the effort that you are a putting into the business, and maximize the dollars that you are investing into the business, so you aren’t wasting time or money. 

We will help you do this by creating your own personal plan, that aligns with your context (what do you have to work with, where are you at, where do you want to go, and how fast) so you can go home and take your idea and business to the next level. 

Here’s what some previous attendees in your shoes had to say:

“If you are interested in starting a farm, for profit, of any size,from the backyard urban farm to the 1000 acre multi-species mob grazing operation,  you need this course. I gained the the confidence to begin the launch of our family farming enterprise and was armed with the tools to combine production with the business and marketing of the products and of the farm itself. ” David in Texas 

“I highly recommend the Farm Business Essentials Workshop. As someone who already Is farming vegetables and berries, the knowledge I gained helped me both in my produce business as well as my newly formed livestock business. Where and what to focus on as the business grows was a key part of the workshop that was beneficial to me.  For anyone new to farming, this workshop will be a great start to your farming career. If you’re already farming, this workshop will help you make your business more profitable.”  Zach in Indiana

No filler, just solid content geared towards real life context.

This isn’t a workshop for hobbyists.  This is a how to run a business profitably and manage and balance life, so you can make a living doing it workshop.

While some of the subject matter in this workshop focuses on livestock farming enterprises, a lot of the base principals covered in the workshop could apply to ANY farm enterprise – be it vegetables, mushrooms, or bees.

The workshop will focus on setting you up with a process and the tools for success in business.  Be it farming or other business.




The three day intensive workshop will take place near Indianapolis, Indiana on October 26-28, 2017. 

The Farm Business Essentials intensive is brought to you by farmer Darby Simpson and entrepreneur Diego Footer.  Darby Simpson started his transition into farming on the side with only $500 – while he was working full time and supporting a young family.  Diego is in the process of building a business on the side while working full time and supporting a family.  We understand what it is like to follow your dreams and passions, to transition from one career to another, and do it when life is in the way, and when things look challenging. 

Our goal for this workshop is to share the lessons that we have learned in our journey to help you take the best possible approach in starting your business.  We will also be drawing on the lessons that we have learned from dozens of others who have succeeded and failed with their farming businesses.  Knowing what types of things can lead to failure and what types of challenges lie ahead won’t help you 100% avoid those types of problems, but it will at least make you aware of what lies ahead so you can prepare, plan, and adapt when they DO happen.  Ultimately success and action are up to you, but there are ways that you can shift the odds in your favor to make the journey more manageable, less stressful, and less financially costly.


Single Ticket
Single ticket pricing.
Multiple Tickets
Discounted pricing for 2 or more registrants.


  • How do you transition into farming on a part time basis
  • How do you select the appropriate enterprise for your context (your market, landbase, time availability)
  • How do you create your own Holistic Context so you can align expectations and action steps accordingly for you
  • Why most small businesses and farms fail
  • What are the important conversations that you need to have with your spouse/partner before starting a entrepreneurial venture
  • How do you financially plan for entrepreneurship and career transition
  • Is farming part-time a better fit than farming full-time for you
  • What would a basic chicken and pork enterprise look like
  • How to budget for farm enterprise start-up
  • How do you achieve a balanced lifestyle so you don’t burn out and stick with the journey
  • What resources and skills do you currently have to work with
  • What is your unfair advantage
  • What mental issues might be holding you back
  • Scared to start, why, and how to overcome that fear
  • How to cash flow a startup farm
  • How to manage your time accordingly to balance the business with the rest of life
  • How to deal with the not so glamorous, but needed parts of the business – insurance, book keeping, entity formation
  • Create a realistic financial and career plan to turn your farm dream into a financially viable reality
  • Identify an approach that is manageable for you and your situation
  • Why farming might NOT be the right business for you, despite what you may initially think
  • How to build farm business that generate cash flow within the first few months
  • How to start a farm business with LOW start-up costs.
  • How to MAXIMIZE your efforts by focusing methodologies that work in the real world
  • How to create a financial plan for your business, to help take the stress out of starting a business
  • How you can stack multiple enterprises onto the same land-base
  • Why hard work isn’t enough. Learn where to focus your efforts to save yourself time and money while increasing your productivity and profits
  • How to set yourself up for success. Learn proven success principals that allow you to adapt to most external circumstances and market conditions
  • How successful people problem solve and adapt in an ever changing world and marketplace
  • Learn how to stay the course. In the real world it’s only the people who show up every day that survive in the long run

We will be approaching this workshop holistically. 

The focus isn’t just on how to raise broiler chickens or raise pastured pigs.  The mechanics of livestock management are only a small portion of what makes an enterprise successful.  There are many other pieces that need to be looked at to help achieve business success – time management, family management, financial management, aligning your expectations with the business, designing the business to meet your needs. 

Failure to acknowledge and manage these other pieces will likely lead to issues down the line.

By focusing on the whole (you, your life situation, where you want to go, and what you need) you can strategically approach the business process in a way that matches your context which will help you avoid making emotional or impulsive decisions; decisions that could cost you a lot of time, money and energy.

Given that, each participant will finish the intensive having a clear and concise vision of what they want to do and get out of life, a starting plan for how to achieve that, and a mindset to help you stay on course. 

Common feedback on the workshop includes – “you guys should charge more” and “I wish I had brought my wife”.


1. Why Farm Businesses Fail?

  • 20 common reasons why farm business fail and struggle.  Knowing these reasons can help you avoid the catastrophic pitfalls that lead to the failure of farm enterprises
  • Learn what you can control and what you can’t control
  • Key beginner mistakes to avoid

2. Starting with WHY

  • Determine where you at now – what are you starting with
  • Get clarity on your direction.  Putting in the work is only part of the solution, you have to knowing where you want to go and why you want to get there
  • Establish your Whole Life Context – what do you want your life to be like
  • What’s the best pathway to get there

3. Financial Planning for the Farm Entrepreneur

  • Where are you currently at financially – taking a look at debt and savings
  • How to budget for starting a business – think emergency savings, paying bills and funding the business
  • How to create an enterprise budget

4. Enterprise Selection – Selecting the Right Enterprise for You, Your Land, and Your Market

  • Learn which enterprise makes the most sense for you to start with
  • The pros and cons of poultry, pigs, and cattle
  • Avoid critical errors by starting withe the right enterprise

5. Market Analysis

  • Avoid costly mistakes by choosing the right market to sell your product
  • Learn how to access the current market looking at opportunity and competition
  • Why some markets might be a great fit, just not for you

6. Grass Fed Beef Basics

  • Land and infrastructure requirements for raising grass fed beef
  • Examine the economics and return on investment for raising grass fed beef
  • Pros and cons of cattle compared to other livestock

7. Pastured Poultry Basics

  • Breed selection, brooder requirements, feed, and other infrastructure requirements
  • Examine the economics and return on investment for raising pastured poultry
  • Pros and cons of poultry compared to other livestock

8. Forest Raised Pork Basics

  • Pasture versus forest raised – which is better and why
  • Common health issues with pigs
  • Examine the economics and return on investment for raising forest raised pork

9. Business Startup Basics

  • Learn what to focus on and what not to focus on so you can get your business started and making money
  • Learn where to spend money and where not to spend money
  • Common beginner mistakes with business structures, insurance, and banking

10. Non-Business Considerations for Starting a Business

  • How to do a pre-mortem business analysis – is now the right time to start the business
  • How to determine and track success and failure
  • Learn simple productivity tips to help you make progress towards your goal

11. Branding, Websites, and Social Media for the Farm Entrepreneur

  • Learn the absolute basics needed to have your farm brand stand out
  • How to setup a basic website and what to put on it
  • How to take advantage of social media to expand your farms reach

12. Base Principles Marketing for the Entrepreneur

  • What are you selling and why is it different
  • Who is your ideal customer
  • Where can you reach your ideal customer and what should you say to them

13. Farm Sales Models

  • Which of the dozen farm sales models is right for you and why
  • Why multiple market streams may be needed
  • Pricing, pricing, pricing

14. You, Your Supporters and Your Doubters

  • Learn why the people closest to you in life have a big effect on your success
  • How to access the relationships in your life
  • How to persevere when other people would quit

15. Transition Considerations – Expectations, Family and Balance

  • What farm life will really be like
  • Things to think about that you might not normally think about
  • Learn how to set realistic and appropriate expectations

16. Tour The Simpson Family Farm

  • See the systems in action
  • Why high quality fencing is a must
  • Learn why what works sometimes isn’t what’s optimum





What’s included:

  • Two and half days of classroom presentations
  • A guided farm tour on the afternoon of October 28th
  • A printed workbook containing all workshop slides, notes, and worksheets
  • Lunch provided each day.  Local and organic, meat provided by Darby’s farm
  • Snacks, coffee, water, and tea are provided throughout the workshop


  • The Farming Video Vault:
    • Expand on the course content with presentations focusing on the specifics of talking marketing, rotational grazing, leasing land, animal handling and more
    • Over 15 hours of content from Greg Judy, Darby Simpson, Paul Greive, Colin Seis
    • Get started learning right away, videos are available immediately upon registration
  • Pre-Workshop Questionnaire
    • Get targeted feedback specific to your situation before the workshop
    • Come into the workshop with a solid plan, so you can get more out of it
  • Pre-Workshop Webinar
    • Maximize the impact of the workshop by getting your questions answered before the workshop, so you can hit the ground running
  • Post-Workshop Follow Up Webinars

    • Two monthly follow up webinars to help keep you on track
    • Get your questions answered after you have had time to digest all of the material and do more planning
  • The Ultimate Digital Tools Package
    • Enterprise spreadsheets, budgeting spreadsheets, and bonus presentations not included in the workshop
    • Guides to help you choose the right processor, accountant, feed mill, and more
  • Farm Business Essentials PRIVATE Facebook group.
    • Support, feedback, networking.  Get your questions answered and get valuable feedback from a community going through exactly what you’re going through
    • We’ve found that a lot of people feel alone on their farming journey, and this group helps solve that problem keep everyone connected and on track as part of an engaged community of doers.


Single Ticket
Single ticket pricing.
Multiple Tickets
Discounted pricing for 2 or more registrants.

Thoughts from past attendees

“For anyone interested in starting a farm, I would highly recommend the Farm Business Essentials workshop.  This workshop covers a wide range of topics that are critical to anyone who will be starting a farm.  The class covers topics ranging from how to setup your business to protect you from liability to farm infrastructure and everything in between.” Jesse in Michigan

 “VALUE > five hundred bucks.” Jason in Indiana


“It was instrumental in helping us restructure our plans and goals for the farm.  It was well worth the money.” Joe and DeAnna  in Indiana


“If you are trying to decide if farming is the right choice for you then this is the class to take.  Like me you will learn all of the necessary information, both the good and bad, before committing to this lifestyle.  This is also a great choice for those who have decided to make regenerative farming their passion.  You will learn how to crunch numbers for a profit, how to market to consumers, and of course how to grow top quality food.  I’m glad I invested in this workshop.” Tim in Indiana


When and where will the workshop take place?

Martinsville, IN (near Indianapolis)

Thursday, October 26 – Saturday, October 28, 2017

The workshop will take place at:

Holiday Inn Express & Suites Martinsville-Bloomington Area

Address: 2233 Burton Ln, Martinsville, IN 46151

Phone: (765) 813-3999

 Use code STB to get the group base rate of $89 per night plus taxes and fees.

How many tickets are available?

There are a total of 25 workshop tickets available. The attendance of the event is limited to make the event more personal and allow more customized and tailored content.

Will the workshop be recorded?

No, this is a live only event.

What will the schedule look like?

Day 1: 8AM-8PM

Day 2: 8AM-8PM

Day 3: 8AM-4PM

Who is the Farm Business Essentials 3 Day Intensive for?

  • If you are a committed beginner starting from scratch, and are ready to start a full time or part time farm enterprise and not waste years and money trying to figure it out on your own
  • If you currently run a farming enterprise, but it isn’t going so well and you are looking to improve things, this is going to be for you
  • If you currently run a conventional farming enterprise, but are looking to change that enterprise over into something that’s more sustainable, and make money doing it, then going grass based might be your answer
  • If you are thinking about starting a farming enterprise, but aren’t sure what that business or lifestyle would look like, this is going to be for you
  • If you want to transition into a farming career, but are struggling to make the transition from your current job into farming, this workshop can help you put a plan in place
  • If you are a homesteader who wants to make some money off your homestead, then this workshop is a fit for you
  • If you have a job that you currently love, or hate, and want to start making some money on the side, this is going to be for you

What past attendees thought…

“I was fortunate enough to attend the November Farm Business Essentials Workshop and can definitely say it was money well spent. The process that Diego and Darby went through prior to the workshop really paid off in my opinion. They were able to tailor the workshop to our needs and answered many of the questions I had about starting a farming enterprise. I went in to the workshop thinking I knew the best approach but going through the workshop I realized there were many things I didn’t consider. Being around liked minded people was also very helpful especially to bounce ideas of each other. I feel that I am now ready to start my farming venture in 2017 and I have the knowledge and the path to be successful. Anyone considering to be a farmer would benefit greatly from taking this course.”  Lou in Texas

“The Farm Business Essentials Workshop was a watershed learning experience for me. The perspective and real world knowledge that Diego and Darby provided were incredible. I felt like the entire weekend was tailored to me and they did a great deal of work to address the needs/questions of all the participants. I came into the workshop needing some answers and critical analysis of my hopes of starting a pastured based farming enterprise. They surpassed my expectations in terms of take away value and likely saved me thousands of dollars in mistakes. This is a must attend for anyone looking to transition into farming as a part time or full time career.” Charles in Tennessee

“The first day alone was worth the price of admission.  This workshop covers the nuts and bolts of livestock farming but does not stop there.  It challenges its participants to think, question, and define why we want to farm in the first place.  A must have for anyone looking to transition to full or part time income on the farm!” David in Connecticut

“Darby and Diego throw a ton of information at you during the workshop. I would recommend it to anyone looking at starting a farm business or adding a different enterprise. The amount of knowledge given during the workshop is worth far more then the price!” Pat and Emily in NY


Single Ticket
Single ticket pricing.
Multiple Tickets
Discounted pricing for 2 or more registrants.