Luke Callahan: 7 Steps to Start Your Profitable Permaculture Business
Want to start your business, but don’t know where to begin? Does starting your business feel scary and overwhelming?
In this session, you’ll learn the seven surprisingly simple steps to easily start any business. We’ll analyze a few successful permaculture businesses through this step by step framework so you can see exactly how it works in the real world. At the end of this session, you will have a step by step plan to start your business.
The 7 Steps:
- Identify the customers. Who are they? Know them. How can I help them? What is their pain point? Create an avatar. Find a problem to solve for them.
- What are the products and services to provide solutions to those problems? Products – what problem are we solving?
- Run the numbers. Do the math. How much are you going to earn, how much does it costs to product, the balance is profit. What is the initial investment?
- Get Your first customer. Test the Hypothesis. Make the first sale. Get started as simply as possible and validate that idea.
- Make it official. Design the infrastructure for growth. Setup legal. Start keep track of accounting.
- Build tour team. Two sides. The production side of the team – directly related to bringing money coming in. Administration.
- Track key metrics. To know where you are at. How much money is going in versus out.
Bits of wisdom
- “The hardest customer to get is the first one.”
- “The degree to which you can release control and empower people to own different spaces of your business is the degree to which you can achieve success in the long term.”
- “What gets measured gets managed.”
- “Local business aims to identify an intersection where we have demand for artisanal products and someone coming forward and filling that demand.”
Other podcast episodes related to this one.
Building a Profitable Permaculture Business with Jack Spirko
3 Keys to Starting a Successful Permaculture Based Business – Presented by Rob Avis
Making $2000 A Week Growing Microgreens with Luke Callahan
Connect with Luke Callahan
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